Merchant Account Application:
Why it is a must for Internet Merchants?

It's true that your number of orders increases if you can accept credit card payment on-line. The reason is that on- line buyers are usually impulse buyers and accept credit card payment on-line provides a convenience means for them to buy and pay. To accept credit card payment on-line, you either open your own merchant account or use a third party on-line credit card payment service provider. If you use a third party provider, you have no need to use your own merchant account.

However, I recommend you applying your own merchant account rather than using a third party on-line payment service provider like paypal because of the following reasons:

1. If you don't have your own merchant account, you could not take credit card orders via phone, fax, or mail order. The customer had to input their credit card information 100% on line, and it's illegal for you to input the credit card information of a customer yourself if you don't have your own merchant account. Still, many customers are not confident of disclosing their credit card information on-line. Thus, you lose many customers.

2. You have to wait up to 1 month to get your money. If you have your own merchant account, you get the money within several days via electronic transfer.

3. When customers got their credit card bills they see "the third party on-line payment service provider" as the merchant, not your company, this caused a couple of people to charge back their orders and you will lose money! Having your own merchant account can eliminate the problem.

4. The fees of third party on-line payment service providers are usually between 8 and 15%. These fees add up and over time you can save a lot of money by getting your own merchant account instead.

5. Your own merchant account also gives you more credibility, much like having your own domain name. People think that you are a serious merchant. As a result, you get more orders.

6. You take less risk by having your own merchant accounts. If your third party on-line merchant payment provider closes her business, you may suffer a great loss. In general, the chance for an Internet company to bankrupt is higher than a bank.

7. Some third party on-line payment service providers need your customers to register as their users. This action drives your customers away and you lose money.

Conclusion: In long run, apply for your own merchant account is a plus to your serious e-business.

To APPLY for Your Own Merchant Account,
You can contact Card Service International,
which is a prestigious and reliable service provider.

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