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If there's no traffic, your website
is doomed to failure. Therefore, Internet marketing is
essential. The following paragraphs
point out 7 practical tips and resources to drive traffic: 1.
Affiliate Program Marketing, 2. Search Engine Marketing, 3. Press
Release, 4. Banner Exchange, 5. Advertisement Network, 6. On-line
Promotion Tools, 7. Award.
1. Affiliate Program Marketing
A very effective internet marketing strategy is to set up your
own affiliate programs and recruit hundreds or thousands quality
affiliates to resell your products. These affiliates are paid
for performance only. Therefore, you won't lose. Your affiliates
will advertise your products and refer business to you.
AssocTrac
To launch your own affiliate program, you must at least have a
software to help you in affiliate tracking and automating the
sign up process. AssocTrac is the best I have seen. This
software has many great features like support of 2-tier
affiliate programs, automatic sign up of new affiliates, real
time reporting to affiliates when they get a sale, automatic calculation
of commission, etc. Granted, You may find some cheap or free
affiliate tracking software. But when your affiliate program
grows, you will have a lot of troubles if you use those
cheap software. E.G. They don't have SQL database, thus, you
suffer from processing speed. Their flat files storing your affiliate
information may collapse when affiliate number grows. Some of
them have hidden bugs. Wrong calculation of commission can make
your program dies. So, you must select a good affiliate tracking
software, and my suggestion is AssocTrac.
Commission
Junction
Using your own affiliate tracking software is a good choice. But
if you are operating e-business with a small number of staff or
even no staff, the administration workload to run your affiliate
program consumes you too much time. It is especially true
if your affiliate program is a very successful one. In this
respect, I recommend you using a third-party affiliate program
service provider. The provider will handle all administration
jobs for you. In addition, the provider's affiliate network may
help you sign up more affiliates. In my opnion, the best affiliate
program service provider is Commission
Junction. She handles all your administration jobs, helps
you sign up more affiliates, pays your affiliates on time and
in 30 different types of curriencies. Through Commission Junction,
you can launch a "Pay-per-sale", "Pay-per-lead", or "Pay-per-click"
program. You can auto-approve all affiliate program applications,
or examine all applications manually. Their customer service is
also good. Therefore, I recommend Commission Junction.
The Complete Insiders Guide to Associate & Affiliate Programs
Just buying an affiliate tracking software or using an affiliate
program service provider cannot guarantee the success of your
programs. To succeed in this internet marketing strategy, you
must adopt a number of techniques to promote and manage your programs.
The book "The Complete Insiders Guide to Associate & Affiliate
Programs" teaches you the properly techniques to promote
and manage your affiliate programs. Highly Recommended!
2. Search Engine Marketing
The majority of surfers use search engines to find out their information.
If your site can get listed on or even rank high in search engines,
you can get a lot of traffic.
First Step: Search Engine Submission
First, you can manually submit your site to each search engines
and directories one by one. To save time, you can use software
or third party to help you.
Search
Engine Commando
This intelligent submission software can save you a lot of time
in search engine submission. The software knows the rule of each
search engine, and knows how to avoid spamming search engines
(Spamming search engines may make your site banned by search engines).
Unlike other submission software, it helps you submit your sites
to major search engines and not FFA links and useless search engines.
Recommend to use it!
UP
Promotion
This company provides search engine submission service. For US$69.95,
She helps you submitting your sites to 900+ search engines and
directories (For major search engines and Directories like Yahoo,
she will submit your site manually). It is not a one-time submission,
it is a whole year project. Thus, she ensures your site can get
listed. What set her apart from other search engine submission
company is that UP Promotion offers her clients many value-added
services, e.g. 500 free visits from goto.com, etc.
Second Step: Search Engine Positioning
Search Engine Positioning and Optimization Service
This company uses ethical search engine otpimization practice to help you get top search engine rankings. They focus on increasing your website visitors and revenue.
Positionsolutions
This company will develop properly optimized pages and submit
them to the appropriate search engines. These optimized pages
are search engine user-friendly, and ensure your site can rank
high. She also has technology to prevent your competitors from
stealing your optimized pages and codes. In addition, real-time
statistics is provided.
WebPosition
Gold
If you prefer to hold the search engine positioning project yourself,
you need a tool to help you. By far, Webposition Gold is the most
renowned one. You can download the trail
version here.
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