How
I make US$4,180 within 2 Months through 1 Web Page?
By Jim
In
last year, I did an experiment and see whether I can
make some decent money through affiliate program.
My
result: Made a profit of US$4,180 with 1 web page (not
web site) within 2 months. I think that it is not bad.
I
would like to reveal how I earned the money.
First,
I joined 3 affiliate programs with similar theme.
I chose the affiliate programs based on 2 criteria: 1)
Those affiliate programs was paying good commission (15%-
30% of each sale), 2) the demand of the products are high.
Why
I chose affiliate programs with similar theme? First,
I did not need to rely on one affiliate program, and I
could build a web page focused on one topic. It could
improve the readability and allow me to build a search
engine friendly page easier.
Next,
I planned for my Internet marketing effort. I
decided go for search engine marketing because I believed
that it was still the most effective way to drive targeted
traffic. Besides, I did article submission. Apart from
this, I considered promoting the web page via email.
To
build my web page, my first step is performing keyword
research. Selecting the right keywords is most important
step. However, keyword selection is tricky. Selecting
keywords with very narrow focus may not drive enough
traffic but a very common keyword is very competitive in
search engines. What do I mean? E.g. select keyword like
"Laser Printer" is very board and can drive you more
traffic than the term "laser printer" and "
Jet6000 laser printer". However, it is more difficult to
rank high with the term "laser printer"¨. Also, I
suspected that people using common term was more likely
still shopping around and not ready to buy. Therefore, I
decided go for more relevant and specific search terms.
After making the decision, I used search engine tool to
find out specific and relevant keywords for my web page.
Tools I used can be found at Search
Engine Positioning tool here
I
did not want to optimize for too many keywords because
it was difficult to, if not impossible to target many
keywords in one web page. Finally, I selected 5 keyword
phrases. They are very specific and narrow focused
keywords.
Then,
I started to write my article with the selected
keywords in mind. The article was around 750 words
separated in 5 paragraphs. Then, I built my web page
using a simple layout and added 2-3 graphics. I used an
optimization software to help me optimized the Title, meta
tags, and tuned my keyword ratio and proximity.
Submit
URL to Search Engines & Search Engine Positioning Services - Top
Search Engine Ranking
From
my past experience, using search engine submission
services to submit web page to 100,000 search engines are
useless. Hence, I would rather focus on several major
search engines. Since I decided that this web page will
become one part of my web site, I just uploaded the page
to my web server. In my sitemap, I added a link to this
web page. The link text reflects the web page content,
however. Then, I submitted the web page to alltheweb,
hotbot and Altavista using the free route. However, I did
not submit to Google because my web site was already
registered in it and Google can crawl and index the web
page itself.
To
gain additional traffic, I submitted the article to
several targeted email newsletters. Luckily, 2 well-known
newsletters accepted my article. I earned some traffic
from them.
Originally,
I also wanted to try advertising in e-
newsletters. Finally, I abandoned because I could not
find a qualified e-newsletter. My criteria were: 1) at
least has 5,000 active readers, 2) only a limited number
of ads in each issue, 3) Quality content, 4) Top spot ad
preferred, and 5) within US$150 budget.
My results:
Made
a profit of US$4,180 within 2 months. It does not
make me very rich but not bad.
My
web page ranked from No. 4 to No. 13 across several
major search engines including Google, Altavista,
Alltheweb, AOL, Yahoo, and MSN.
Normally,
I got an average of 15 visitors coming from
search engines per day. The first 15 days had no search
engine traffic at all because search engines did not
update it.
On
the first 3 days my article was published, it could
drive me around 350-460 visitors.
With
a simple analysis and estimation, search engines
helped me to make around 85% profit while the remaining
was earned from article submission.
Lessons
Learnt:
Although
specific keyword phrases can only drive small
amount of search engine traffic, the traffic got is
extremely targeted. Hence, around 6.7% of my visitors
finally made a purchase from the product owners. To
generate income, you don¦t need to have thousands
visitors per day but you must make sure that you can
attract pre-qualified visitors. If traffic cannot
generate money, why do we need it?
Selecting
affiliate program correctly is very essential.
You must ensure 3 things: 1) The product has great demand
2) Walk-through the site and ask yourself "Are you
willing to buy here if you need the product?"; 3) The
commission per sale is attractive. Don't just see the
commission rate but also consider the actual dollar amount
of commission.
Submitting
article is an art. If your article can be
published in reputable web sites or newsletter, you are
not only make money from it but also increase your web
site's reputation. Their visitors or subscribers are
loyal to them and trust them. Therefore, people also have
confidence about your article and products. The lesson
is: Write quality articles and seek publication
opportunities in high quality web sites.
Email
marketing may be useful. However, I never get a
positive result from it. In the very past, I once spent
US$100 to recruit a renowned advertising copywriter to
write me e-zine advertisement, and then spent around
US$300 to buy a top spot in an e-zine. My product should
fit the e-zine readers. However, I did not generate any
sale. This time, therefore, I set stringent criteria in
selecting the right ezine to advertise. Unfortunately, I
did not find a quality one. However, I had no regret as I
generated income from search engines and article
submission.
=========================================
Jim Lui is an Internet marketing consultant, he operated
Search Engine Submit URL Company at
http://www.submit-register-yahoo.com
and he is a co-owner of Addto Ecommerce and Internet
Marketing Directory at http://www.addto.com. Tool
mentioned in the article can be found at:
http://www.submit-register-yahoo.com/tool.htm