A Profitable And Successful E-mail Ad!
by A.T.Rendon

With each passing season, the Internet continues to change and evolve.

Who would have guessed that nearly half of all e-mail would be SPAM?

Most of us attempting to do business online not only send out a great deal of e-mail to other people, but we are also receiving a lot of it.

And, you do NOT want your email confused with SPAM.

In order for your email message to stand out from the ever
maddening crowd of e-mail messages, it must be DIFFERENT,
UNIQUE and INTERESTING.

If not, it will wind up getting deleted before it is even read.

What you need to email is the, "Perfect E-mail Ad"!

And, in order to have a, "Perfect E-mail Ad", your email only
needs two (3) very important "Key" elements:

1. Be Requested.

2. A "Killer" Title.

3. An Email Link.

Be Requested.

If you already have an Opt-In subscriber list then no doubt
you can e-mail them with your message in a proper manner.

If not, then you must advertise in a manner that will be
legal and responsive and the best way to accomplish
both is through e-zine/newsletter advertisements.

Choose a publication that will target your audience.

The Killer Title.

The Title must be short, no more than 6 to 8 words. Less
in this case would be more. It is what goes in the Subject
area of your e-mail message.

It must capture the attention of the recipient before they delete it.

One of the best Ad Titles I have ever seen in an e-mail
message consisted of just 3 short words. It captured my
attention and enticed me to click on the link to visit a web site.

It aroused my curiosity!

Learn how to Start Your Effective Email Marketing Online

Can you guess what those words might have been?

It was simply a question.

All it said was, "What Is This?" And then it gave a URL to visit.

That was the extent of the message.

Your Title is the Subject area of your e-mail message
so make it count. If necessary, make use of one or
more action words to capture your reader's imagination.

Send a blank email here for a FREE list of 50 Action Words:
mailto:action_words@emailexchange.org

An E-mail Link.

In the above example I used, it showed that the body
of the e-mail message only contained a URL, a web site
link on which to click to visit.

The e-mail message did cause me to visit the web site,
yet it is still NOT a good example of, "A Perfect E-mail Ad".

The other "Key" element of, "A Perfect E-mail Ad"
is to include an e-mail link in your message!

Yes, you could include a web site address, like the e-mail
message with the 3 short words in the Title that got me
to pay them a visit.

But, placing an e-mail contact for those interested to click
for further info will provide you with something a web
site can not give you - a way to contact your prospect again.

If you send out an ad with a web site address, even if your
prospect does visit your web site and then leaves, how can
you do a follow-up message to that prospect?

If you first get their e-mail address, then send them the web
site address, then you will be able to send them out a follow-up
e-mail message to help entice them to visit again for a possible sale.

And, what would be the "Perfect Follow-up"
to the "Perfect E-mail Ad"?

Learn how to Start Your Effective Email Marketing Online

Respond with a short email message that is no more
than 5 to 10 lines of text long and DO include your web site
URL in this e-mail message for people to pay you a visit.

If they just have your web site URL, they can easily visit
and you might very well NEVER hear from them again.

But since you now have their e-mail address, you can do
a follow-up e-mail message to them in about 3 to 5 days
to keep your offer fresh on their minds.

Do NOT make the mistake and do follow-up in just one day
as many people set aside their e-mail to read for another day.

Don't you find it annoying when someone starts bombarding
you with follow-up e-mails on a daily basis?

Give your prospects time to be impressed with your first message.

Use the "KEY" elements of, "A Perfect E-mail Ad", and you will find
it brings you more response and success.
_________________________________________________________
A.T.Rendon is an entrepreneur and published writer.
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