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Ecommerce is still profitable if you can
adopt the right ecommerce solutions, and the right ecommerce strategy
with proper internet marketing.
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Ecommerce is the hottest topic in
recent year. Ecommerce actually means that monetary transactions
are done via Internet. To enable ecommerce, a merchant's website
should accept credit card payment on-line, have shopping cart for
multiple purchase, and should be able to manage customer relationship.
Accept Credit Card Payment On-line
It's true that your number of orders increases if you
can accept credit card payment on-line. The reason is convenience.
To accept credit card payment on-line, you need to open your own
merchant account or use a third party on-line payment service provider.
I recommend you to open your own merchant account because of the
following reasons:
- You could not take credit card orders via phone, fax, or mail
order, the customer had to input their credit card information
100% on line, and it's illegal for you to input the credit card
info of a customer yourself if you don't have your own merchant
account.
- You have to wait up to 1 month to get your money. If you have
your own merchant account, you get the money within several
days via electronic transfer.
- When customers got their credit card bills they see "the on-line
payment service provider" as the merchant, not your company, this
caused a couple of people to charge back their orders and you
will lose money!
- The fees of third party on-line payment service providers
are between 8 and 15%. These fees add up and over time you can
save a lot of money by getting your own merchant account instead.
- Your own merchant account also gives you more credibility, much
like having your own domain name. As a result, you get more orders.
The following companies can help you getting your own merchant account:
Credit Card International
Credit Card International is one of the largest ecommerce credit
card payment provider. It helps you to accept Visa, MasterCard,
Discover, and American Express with your own merchant account. The
cost is a reasonable good deal. Why not sign up the quote form FREE
and see what it can offer to you?
Credit
Card One
This company helps you getting your merchant account with a low
and acceptable fee. She don't charge you any application fee and
setup fee. With her help, you can accept credit cards over the phone,
on the Internet, etc. I recommend you ask for a quote from her!
Vanity
If you are non US merchant, this company can help you getting your
own merchant account with high success rate.
If you really have no budget, you can try third party service provider
like Clickbank.
This company can also help you develop your own affiliate program.
Shopping Cart Software
A good shopping cart software can simplify your customers' buying
experience. In addition, it can ease your administration jobs and
costs. The following 2 are worth to try:
VirtualCart
The software can integrate with real time credit card payment, affiliate
programs. It can help you and your customers to calculatee shipping
handling costs and sales tax, support secured ordering via SSL technology,
etc. RECOMMENDED!
ShoppingCart2000
This software has many features like product search engine,
shipping cost and sales tax calculation, credit card information
checking, etc. Worth to try!
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