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6. Using spaces instead
of commas to separate keywords in the meta keywords tag ensures
search engines can group words to exactly match search phrases.
e.g. some engines might not match for 'submit url' if your tag
says "url submit,url submission"
7. With keywords, less is more. The
fewer the words in your title, meta description and meta keywords
tags, the more relevancy points a search engine will give each
(e.g. 100% divided by 20 words gives 5% relevancy points for each
word. 100% divided by 5 words gives a 20% relevancy for each).
8. Submit every page of your web
site to all of the major search engines (except for those that
expressly forbid it, or only allow root URL/homepage submission).
You may be surprised at which pages rank well.
9. Submit one page to each search
engine every day.
10. Submit a different page each
day.
11. Avoid online auto-submitters
unless you are sure they really work. Though some do, many more
don't, or are simply ignored by the search engines. To be safe,
submit to the major engines by hand.
12. Make a minor change to the page
before each submission, so that the search engine spider will
see it as new. Most search engines place more importance on new
pages. In addition, updating the page helps prevent the engine
from thinking you are spamming it, by submitting an identical
page multiple times.
13. Once a page has a top 20-40 listing
at a search engine, do not re-submit it to the same engine unless
it drops out of this range. Since search engine algorithms change
often, you are better not re-submitting at all, but following
tip 14 below.
14. Modify, or 'tweak' copies of
your listed pages to improve ranking. Make some substantial changes
to the body text. Submit the copy. Leave the listed page alone,
else you may lose the position you already have.
15. Never submit pages that are
exact duplicates of others. If you need duplicate pages on different
URL's, prevent search engine spiders from visiting them by using
the robots exclusion meta tag or your .htaccess file.
Not all of the tips above are applicable
to every search engine. However, habitually following them all
will improve your chances of decent results (unless you wish to
target the different search engines individually, with pages specially
optimized for each).
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