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Web Site Promotion
Ten Top Viral Marketing Strategies

 

1) E -Postcards

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The more humour the better. A simple technique is to use the "send page" option from the tools menu of Internet Explorer. You basically compile "e-cards" one to each page, accessed from an index.

2) E-books

The classic viral marketer. Create an informative e-book - a collection of articles, reports, advice etc, and brand it with your websites details. Then give it away to visitors and encourage them to pass it on.

3) Articles

Writing articles can be an effective viral marketer. Put a short advert/resource box at the bottom and encourage others to reprint it or forward it to others. 

 

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4) Screensavers

Screensavers could be devised, including a suitable advertising link to your website.

5) Humorous pictures

People love humorous pictures to send friends and colleagues by email .If you come across some, imprint your website URL and short message at the bottom and post them to your website.

6) Software

Free software is another great viral marketer. Many companies now offer customisation of their software, so you can put your company branding on it and give it away.

7) Free email

Many websites offer free email facilities, and it is straightforward to set up. If you can program the signature line to advertise your company, you can copy Hotmail's successful example.

8) Free games

Like funny pictures, people love to distribute small, free games. If you can track down a source of these, you could put your website's branding on one, and give it away from your website.

9) Jokes page

How about setting up a joke page on your website, with a "send this page to a friend" option.

10) Free reports Useful reports, perhaps related to your field of business can be given away from your website. You could craft them in such a way that they create enough interest to motivate the reader to visit your website.

 


by Robin Porter (RP Associates)
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