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---sidebar---
Letter continues by explaining the free gift and goes on to explain
how the fairest, most honest way to introduce new products is through
sampling.
-------------
* * *
That's pretty powerful stuff, eh?
Moving on to the second letter opening Collier found to be magical.
Here are a few examples:
========================================================
With your permission, I am going to send you FREE a new, self-filling
black beauty fountain pen-pencil, with your name stamped upon it
in 24 carat solid gold leaf." ========================================================
Or...
=======================================================
With your permission I am going to make an analysis of the soil
of your lawn to
determine -- at my own risk and expense -- what elements are lacking
in it, what
you need for stronger, healthier, more closely grown turf." =======================================================
These openings were used over and over again by Collier because
they worked. And they still work just as well today -- here's how
a recent mailing from Rodale press started (mind you this is the
control for the last 3 years -- not an easy task when you mail millions):
* * *
Hot new book reveals... The Astonishing Sex Secrets Of The Most
Satisfied...Most Knowledgeable...And Most Respected Lovers in the
World!
Learn to enjoy the best sex of your life, at any age... with the
amazing secrets and discoveries in this just-released "For Men Only"
book that is dramatically changing men's (and women's) lives literally
overnight...
Dear Friend,
With your permission (and with strict precautions for privacy),
I am going to send you one of the most important and exciting books
every released by an American publisher.
---Cut---
> letter continues.
* * *
Now both these letter concepts are incredibly powerful and they've
been proven to work for the last 70 years. (And my bet is they'll
continue working for at least 70 more!) So what are you waiting
for? Start putting these techniques to work right away in your business.
Yanik Silver has developed a whole
series of sales letter templates available at ==>http://www.instantsalesletters.com
In less than 3 minutes you can create a winning letter guaranteed
to sell your product or service...WITHOUT WRITING! Subscribe
to his free ezine: *Surefire Marketing Secrets* Send a blank
email to: mailto:instantletters@getresponse.com *Plus get his
3 day mini-course on direct mail secrets* |
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