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Q. How do you know where to
advertise? Lets say I decided that I wanted to do
ezine advertising and my
targeted market is for people who are into affiliate programs,
how do I know which ezine to go through, which ones actually have
as many subscribers as they say, which ones to trust will not
just take my money and not post the ad and such? (Carol)
A. This is a good question - and not
easy to answer. First of all, it's important to use ezines that
you are familiar with and that have good reputations. It seems
that everything online is taking a chance since it's so easy not
to tell the truth regarding numbers of subscribers, etc.
If you use ezines that are sent out
through services such as OneList or Topica you can be sure that
the number of subscribers is correct. These list servers will
also have a small section which will tell you about the content
of the ezine itself. That helps a bit.
That's not to say that ezines who
don't use these services are not honest. I don't use them myself.
And using an ezine sent out through the services is still no guarantee
that your ad will actually be run.
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