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1. Post It Prominently On Every Page Of Your Site.
This one should go without saying, but many opt-in list owners
still aren't doing it. You need to give people the opportunity to
subscribe to your list on every page of your site. The more people
you expose to your message, the more that will respond.
2. Add an Ebook Bonus for Subscribing.
We first tested this over a year ago and it doubled our daily subscribe
rates from our site. It was proven years ago that your sales rates
will increase if you add a bonus to a product or service you are
selling.
Well, we have proven that more people will sign up for a free newsletter
if you also include a free bonus with that as well. There are hundreds
of free ebooks floating around the net which you can use for free
bonuses. Find one that relates to your site and use it to increase
to your number of subscribers.
3. Create a Signature File With Your Ezine.
You should have your email software set to include a signature
file on every email message you send out. Your signature file should
include an ad for your opt-in list along with your free bonus ebook
for subscribers.
You will find it is easier to use an ad to get people to subscribe
to your ezine than it is to get them to purchase a product. Then,
once they are on your list, you build a relationship with them and
sell them your products.
4. Submit it to all of the Listings.
Continually find places to list your newsletter. For example, pick
out some of the main subscribe pages of your competitors and find
all of the sites linking to them. This can be done using the link
finder at http://www.siteowner.com/
Then, go through and submit your site to the same directories.
Marty Foley also has a listing of some of the best places to submit
your ad at http://profitinfo.com/ezine-pr.htm
5. Trade Ads with other Newsletters.
Once you have built up a list of at least a few hundred subscribers,
you can start trading ads with other publishers. Create a recommended
ezine section (instead of classifieds) and start trading with ezine
publishers in every single issue. You publish their ad in your ezine
and they publish your ad in their ezine.
If you consistently do this with every issue, your newsletter is
going to start growing exponentially. There are several lists of
ezines willing to trade ads out there, and you can use ours at http://www.bizpromo.com/ezinetrades.htm
6. Do a Newsletter Joint Venture.
Joint Ventures are one of the best ways to build an Internet business
and opt-in list building is no exception. Find three to five other
ezine publishers who would like to trade with you and do this.
After someone subscribes to your ezine, have another page there
which asks them if they would like to subscribe to your partner's
ezines (give the names and a short description of each). Then, have
your JV partners follow the same strategy in return. If you were
receiving 20 subscribers a day from your site, five publishers teamed
up together could be doing 50 to 100 new subscribers a day.
7. Use the Web Caller-ID Automatic List Builder.
This new tool is the ultimate quick and easy list builder.It doubles
or triples your number of subscribers immediately. Basically what
it does is create a small Java pop-up box that looks like a Windows
tool. In it, you can tell your visitor about your newsletter, your
free bonuses, and more. Then, all they have to do is click "OK"
and their name and email address is put on your list.
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