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WHERE YOU ARE
Assuming your site is broken down
into sections, as many are, and possibly subsections, let your
visitors know exactly where they are within your site. Many sites
implement this idea as it will bring many visitors back to one
of your main pages once they're done with the page they're on.
A common way to do this is "Home > Books > Training > Manuals"
if your visitor were on the manuals page. Then, they could click
and return to the training or books pages.
RELATED CONTENT LIST
At the end of a page in your web
site, you should list several related pages within your site.
By offering content similar to the content your visitor just read,
they'll be likely to continue within your site by reading some
of this related content. A text link or a link and short description
would be most effective.
LINKS WITHIN CONTENT
Link to other pages of your site
from within your content. If you mention a topic covered on another
page of your site, mentioning it with a link within the content
your visitor is reading can easily compel them to visit that other
page in addition to the one they're reading. This can also be
useful for promoting affiliate programs related to your content.
RELATED RESOURCES
At the end of content you could
provide links to related resources outside your site. This can
be setup as a link trade with another webmaster, to guide users
to related affiliate programs, or simply to point out useful resources.
Any way you do it, your visitors can only thank you for helping
them find what they need!
ADVERTISE YOURSELF
There's no reason not to advertise
the site your visitor is already on or another of your websites
if you have more. Creating ads to run in specific sections of
your site, or on specific pages, can also lead visitors back to
other pages within your site. If you don't have many ads to circulate,
this is another good way to keep visitors within your site.
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