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Too few graphics may hurt your online
business, especially if your
field is very visual -- such as entertainment,
advertising, graphic design, etc. A rule of thumb to remember
is that graphics slow down loading time on your website, but customers
visiting a very visual website will expect slow loading. There
are steps you can take to help increase loading time, such as
saving your image as ..gif instead of .jpg. But, sometimes saving
your image as .gif means sacrificing quality and your picture
or graphic could become distorted. You'll have to think it through.
On the other hand, too many graphics can
completely destroy the purpose of your website if your presentation
consists of long sales pitches or much detailed reading for your
visitor. Why? Because your visitor will constantly be distracted
by the graphics and will not be able to concentrate on the presentation.
This doesn't mean you can't have any graphics, just that you should
limit them to the bare necessity and be sure your graphics aren't
placed in a position that could distract your visitor from their
reading.
Consider these two graphic tips while designing
your website and you'll be well on your way to online success!
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