|
2. Us a word processor A lot of editors'
recommend using a new program just for your ezine, simply follow
these steps:
Using the master, open MS word or
similar program and open your master file you have created. Now
you can use the grammar checker, spelling etc of a powerful program
without formatting problems. When you paste any information, recheck
the margins.
Remember to check and save as July.txt
or whatever for your newsletter and not over your master.
3. Another pair of eyes
Always get it checked "twice", wait
until the next day to read it again before sending. I use my wife
as a first check, before it goes any further.
4. Check Send
You can see what it looks like in your
mailbox by using and email bounce service. Send it to mailto:echo@connectingonline.com
or mailto:format@mail-list.com. It will bounce back to you. This
is helpful especially if you publish an html mailing list.
5. Shortcut on desktop
Place a shortcut to you directory
where your master and upcoming ezines are in. That way every time
you find a link, that would be helpful to your subscribers, copy
and paste it straight in.
6. Build over time
If you ezine goes out fortnightly,
the day after it goes out make some progress on the next one, even
it means just check the layout, but get it started and finish it
a couple days before publishing day. This gives you time to check
it before sending.
7. Write your own articles
How can this save your time? By having
your own articles, you can increase your creditability and never
have to look for new fresh information. Ezines build customer trust
for ongoing sales. Anybody can write articles, you don't have to
be a world class author.
8. Use a proof reader
This doesn't have to be a large expensive
service, I use students who do a good fast job. I email the information
to them, the next day I get it back ready to send. The best way
is to send it as an attachment and keep an eye on your formatting
when you get it back from them.
9. Treat it like a 100,000
That's right, 100,00 subscribers "and"
$100,000. Keep to your publishing dates, treat your subscribers
like gold and they will trust you and become long time repeat customers.
10. Use a mailing list provider. I
used a lot of services from software, like mailoop, list servers
etc. So far bringing the service in house using a personalized script
Mail Master Pro has been a good option, check it out at http://www.cgitoolbox.com/cgi/mmp/
Personalizing you newsletter will make
it "stand out" from the other 80,000+ ezines online. Producing an
email newsletter is an excellent way to build trust, promote your
site and increase sales. Remember that it should be only one of
you promotion methods and way of increasing sales. Have a great
day.
|
