4. You don't let people know anything about your business. They will
feel more comfortable if they know who they are buying from. Publish a
section called "About Us" on your Web site. Include your business history,
profile of employees, contact information, etc.
5. You don't give people as many ordering options as possible. Accept
credit cards, checks, money orders, and other forms of electronic payments.
Take orders by phone, email, Web site, fax, mail, etc.
6. You don't make your Web site look professional. You want to have your
own domain name. Your Web site should be easy to navigate through. The
graphics should be related to the theme of your Web site.
7. You don't let people read your ad before they get your freebie. When
you use free stuff to lure people to your Web site, include it below your
ad copy or on another Web page. If you list the freebie above your ad,
they may never look to see what you're selling.
