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A quarter each, when I knew they were worth $50.00? Yes, well
necessity is the mother of frustration. Even at a quarter each,
my first monthly check was for like $300.00 and the second was
larger. That means I was sending 1,200 people there each month
who actually signed up for the free service.
Seeing I was hooked up with Company
A, Company B offered to pay me $2.00 for each lead. 1,200 leads
at $2.00 each is $2,400 -- Big Money in my book. So, I switched
to the new server, and leads dribbled in. Even at $2.00 per I
was only making like $20 per week. Again, I remind you both companies
are giving the same service away for free.
Along comes Company C and offers
$8.00 per lead to me. $8.00 times 1,200? Wow! We are talking BIG
MONEY here! So, I whopped Company C up there, and made eight whole
dollars the first week. Which do I prefer? $8.00 per week, $20.00
per week, or $300 per month? Well, I decided to put all three
on the same page, and let them battle it out. Company A went right
back to snagging $300.00 per month at a quarter each. B kept doing
$20 per week, and C, well C never did do any good at all. That
first sale must have been a fluke.
Now, I was writing the ads for these
three companies, and none of the ads mentioned any of the companies
by name. People who clicked did not know which company they would
go to until they arrived. So I switched that golden goose ad to
Company B, and the ruptured duck ad to Company A, expecting an
explosion of leads at Company B and a trickle of ads to Company
A. Company B went up from $20 to $65 per week. Meanwhile, Company
A leads plunged to half their former level. By working hard on
the ad I got Company B to increase again, and again until it was
pulling in more dollars than Company A.
And that's when I realized I was
making a big mistake. At $2.00 each a $300 total my web site was
only making 150 people happy. At a quarter per lead a total of
$300.00 was making 1,200 people happy. The dollars are the same,
but the number of people being made happy is far different.
For whatever reason, surfers preferred
Company A to Company B. That is what I based my decision on. Subsequently,
I moved Company A back into first place and polished the ad up
some more. Monthly totals went from $300, to $500, then to $700,
then to $900, then to $1,214, then to $1,903. That is a whole
lot of people happy! Best of all, the monthly total for Company
B last month was $258, and Company C has made another sale too.
Wow. Life is good.
Now, I'm sure that the reason my
"sales" are increasing is that the people who find happiness at
my site are telling their friends how much information and service
is packed into those pages. Consequently, the more people I help
to find happiness, the more traffic I will get.
Bottom line, if you ever have to
make a choice between two or more companies, choose the one that
makes the most people happy. When the last dollar is counted,
you'll be the winner.
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